I write about where associations and events are getting stuck—and what to do about it.
Some ideas are meant to challenge assumptions.
Others are meant to give you something you can actually use.
Either way, the goal is simple: help organizations make smarter decisions.
Most of my work focuses on:
- The evolving role of associations and AMCs
- Event strategy and growth
- Attendance behavior and barriers
- Sponsorship, exhibition and revenue performance
- AI and emerging tools
Featured Articles
- Are Trade Shows Worth It? Private Equity-Backed Companies Want Proof | TSNN
- 5 Lessons Learned Returning to In-Person Events | Convene Magazine
- The Unintended Consequences of the Empty Exhibitor Booth | TSNN
- How to Build a Better Post-Show Survey | TSNN
Best of My Recent Blog Content
- The Small Show Advantage: What Every Organizer Should Learn from CEIR’s 2025 Small Show Benchmark Report
- The Power of One: Why Centralizing Exhibitor & Sponsor Activations Delivers Bigger ROI (and a better attendee experience)
- RevUP 2025: When Association Revenue Gets Real
- Beyond the Leads: How Exhibiting Can Be the Best Team-Building Investment You’re Overlooking
- The Board Balancing Act: Contributing Without Controlling in Association Leadership
- I’ve Got a Secret
- The Event Prof’s Suit Case
Rich Vallaster 